It’s a Family Affair
Episodes of What’s Happening? are truly a group effort – and a familiiy affair! Jim serves as producer for each video and his son, Eric, provides creative input and video editing to produce each episode. Our Director of Marketing provides creative input and advice on Spanish translations and idioms.
Original story ideas are based on key calf management themes – calf comfort, proper nutrition, sanitation, etc. We scan through thousands of photos taken over the years to find those — “oh yeah” moments — when a photo or video displays an aspect of the management theme. Some of the photos are older – some from as early as the 1980’s, but the theme behind the photograph is still relevant today.
Crafting the “story” that is both educational and entertaining requires input from everyone on the team. Once we have the storyline, we investigate outside sources of audio clips and video to help add “flavor” to the episode.
“Storytelling offers the opportunity to talk with your audience, not at them.”
― Laura Holloway, Founder and Chief of The Storyteller Agency
Hollywood Software
Video editing and design is an art and science. Rapid developments in technology allow producers to create awesome movies like The Avengers, Iron Man, and many others. Though our videos are relatively simple, our editing Team takes advantage of the same Hollywood software – DaVinci Resolve – to create each episode.
Taking advantage of cloud technology with the Resolve platform, the What’s Happening Team captures footage from multiple sources, then arranges and edits each to create an episode. It’s a significant amount of work, and it’s all done as a team in multiple locations around the United States. Creative input and advice from internal staff and external advisers helps us make each episode both educational and entertaining!
Focus on What’s Important
What’s Happening focuses on important aspects of calf management and shares examples from real life – both good and bad. For example, in the photos below, who’s more comfortable? What’s the story behind each photo?
Important calf management topics including nutrition, housing, calf comfort, immunity, and welfare are all included in What’s Happening? episodes. We’re sure you’ll enjoy each episode – and learn something as well!
“Stories are memory aids, instruction manuals and moral compasses.”
— Aleks Krotoski, Author